Digital Precision for Audi – UX/UI Design at Razorfish Berlin (now Sapiens)

While working at Razorfish Berlin—now operating under the name Sapiens. I was part of the team led by Yasushi Zonno, contributing to the evolution of Audi’s digital presence. My primary focus was on UI design for the Audi website,  where I helped translate the brand’s iconic slogan “Vorsprung durch Technik” into a seamless, forward-thinking digital experience.  Working closely with UX strategists, developers, and under the expert supervision of Daniel Righi, I contributed to crafting user flows, wireframes, and high-fidelity interface designs that embodied Audi’s premium positioning. Every interaction was designed to reflect the brand’s engineering excellence, ensuring that form and function worked in perfect harmony—whether on desktop or mobile. This project was not just about aesthetics—it was about precision, usability, and creating a user experience worthy of one of Germany’s most respected automotive brands.