From cultural institutions to toilet paper design takes you places.

At Leo Burnett Berlin, I contributed to the packaging refresh for Hakle,

one of Germany’s most recognisable household brands. The mission was clear. Reinforce the values of softness, cleanliness, and trust, and give the product a visual edge that stands out on shelves without tipping into clichés. This project was a surprising masterclass in FMCG brand nuance. Every texture, colour choice, and detail shaped perception in seconds. Good design doesn’t only live in luxury, tech, or culture. It elevates the everyday even the things we barely talk about, yet use every single day.