At SilverSingles, I led a dedicated creative team focused on connecting mature singles through thoughtful, authentic storytelling. Drawing on my expertise in branding, graphic design, and strategic management, we crafted campaigns grounded in the values of trust and companionship.  By integrating engaging motion design, intuitive visuals, and refined App Store Optimization (ASO), we helped elevate the platform’s accessibility and appeal. The work culminated in heartfelt TV commercials and digital initiatives that celebrated the journey of finding meaningful relationships later in life.