At KKLD Berlin, I contributed to a nationwide initiative for Bayer AG aimed at improving youth health and prevention. The mission was to build a digital platform that could speak directly to pre teens and teenagers, offering reliable guidance without sounding clinical or condescending.

Following extensive research and user studies, we created several strategic solutions, beginning with a specialist driven FAQ format featuring answers from doctors and psychologists. We developed an age appropriate tone and a colour coded visual system tailored to young users, making complex topics easier to understand and less intimidating.

Under the creative direction of Laura Larini, the result was a clear, approachable, and genuinely engaging communication platform. One that balanced sensitivity with accessibility and helped young people get trustworthy information at a moment in life when it matters most.