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Bayer AG - Your Life

Strategy, UX, UI, Web Design, Graphic Design

While at KKLD Berlin, I had the opportunity to work on a meaningful project for Bayer AG focused on youth health and prevention. The goal was to create a digital platform that could inform and support pre-teens and teenagers across Germany. After extensive research and user studies, we developed multiple solutions, starting with a comprehensive, specialist-led FAQ section featuring answers from doctors and psychologists. We crafted a friendly, age appropriate tone and implemented a color coded visual system designed to resonate with a younger audience. The result was a clear, approachable, and engaging communication platform—developed under the creative direction of Laura Larini—that balanced sensitivity with accessibility.

Web

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Multidevices

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Job done with: KKLD Berlin 
Role: Digital Designer
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