AMAZON MUSIC DE
STREAMING MEDIA SERVICE
As Senior Motion Designer for Amazon Music Germany at We Are Social Berlin,
I shaped both motion and static content built to perform on TikTok, Meta and YouTube.
I adapted the global CI to the German market and produced channel-native assets ranging from fast edits, interview cuts, quizzes, mini games, reaction formats, artist features and sound-driven visuals to clean static posts for daily communication.
I managed the global content agenda for Amazon Music Deutschland, ensuring every post matched upcoming releases, cultural moments and platform trends. Alongside production, I helped define the visual and motion direction for the German market, contributing to the brand book and establishing a consistent look across all categories of content.
The result was a steady flow of relevant, trend-aware posts designed to keep Amazon Music present, recognisable and culturally connected in every feed.
MOTION DESIGN, SOCIAL MEDIA, CI
VIDEO
CONTENT
HIDDEN TALENT:
In this series, artists reveal an unexpected talent or interest as they show us how to replicate the talent or just wax lyrical about a subject.
QUEUE TALKS:
Outside the venues of the hottest concerts (TikTok relevant artists) in town, we interview fans asking
about the artist they are queuing to see.
PICK OR ICK:
We ask the public what music icks they could forgive in a romantic partner
WHICH XX WOULD:
A take on “Who’s most likely to” that varies from bands to single act with multiple alter-egos, from stages in their career or specific music videos.
A DAY IN THE STUDIO:
A content series where the artists take us into their studios and show us what a typical day during their creative process looks like.
A DAY IN THE STUDIO:
A content series where the artists take us into their studios and show us what a typical day during their creative process looks like.
BEHIND THE TRACK:
Artists illustrate how their new song came about, the content aims to give insight and arouse curiosity.
BIG DAY OUT:
A content series where we take the artists on a day out
of their choice, doing something or visiting somewhere
that they love.
LINERS:
Liners are the artist’s opportunity to say hello, let audiences know of their latest release and
encourage streaming.
GET TO KNOW:
Up-and-coming artists have the chance to let us get to know them better through a series of short questions
HIDDEN TALENT:
In this series, artists reveal an unexpected talent or interest as they show us how to replicate the talent or just wax lyrical about a subject.
SHOW ME YOUR DM'S:
Let's slide into some DMs! This format guarantees a funny and interesting glimpse into the private life of our artists.
VIDEO MOTION
FIX ASSETS
SOCIAL
MEDIA
