As Creative Lead for Dalon Seeds, a seed-brand rooted on Réunion Island,

I oversaw the full development of the company’s visual and communication ecosystem. Together with my partner Benjamin, we built the brand from scratch: defining its tone

of voice, crafting the visual identity, mapping campaign strategies, and managing all B2C communication efforts.

I managed both digital and print assets and drove the day-to-day social-media activities that gave the brand its presence. Initially launched in France, the brand is now preparing for expansion into Switzerland and Germany solidifying its position in the European market. Dalon Seeds has been active for five years and continues to grow its footprint with purpose and clarity, thanks to a design system and communication strategy built to scale.