As creative lead for Dalon Seeds, a cannabis seed brand based on Réunion Island, I oversaw the full development of the company’s visual and communication ecosystem. Together with my partner Benjamin, I built a brand family from scratch defining tone of voice, visual identity, campaign strategies, and all B2C communication efforts. I manage both digital and print assets, as well as day-to-day social media activities. Initially launched in France, the brand is now preparing for expansion into Switzerland and Germany. Dalon Seeds, our flagship brand, has been active for five years and continues to grow its presence in the European market.