At DDB Lyon (Nouveau Monde), under the creative direction of Bruno Metra,

I contributed as an Intern Art Director and Graphic Designer to “Aujourd’hui”,

a campaign created for Balouzat.

Targeting a young, style conscious French audience, the concept celebrated the clarity, confidence, and visual identity of the present moment.

Through press, print, OOH, web, and in-store touchpoints, we amplified the voice of

a brand that helps people see better and be seen. Every visual worked like a statement piece: direct, modern, and unapologetically anchored in the now.