At Glow Berlin, under the creative direction of Johannes Meissner,

I worked on a meaningful campaign for Caritas Germany that turned everyday people into energy saving heroes. The idea was simple but powerful. Small actions can make a real difference, and Caritas supports everyone willing to take that step.

We drew from superhero iconography to bring a sense of positivity and empowerment into the message, using bold visuals and dynamic layouts that captured action, community, and everyday courage. My role focused on shaping the key visual elements, adapting the campaign across digital and print, ensuring consistency, clarity

and emotional impact.

It became a strong example of how design can energize a social cause, transforming simple daily gestures into something genuinely heroic.