Everyday Heroes Save Energy – Caritas Campaign at Glow Berlin

At Glow Berlin, under the direction of Johannes Meissner, I had the opportunity to work on a meaningful campaign for Caritas Germany that turned ordinary people into energy-saving heroes. The concept was simple yet powerful: anyone can be a hero by making small changes that help save energy—and Caritas is there to support them in doing so. We drew inspiration from superhero iconography to inject positivity and empowerment into the message, using bold visuals and dynamic layouts that reflected action, community, and everyday courage. My role focused on developing key visual elements and adapting the campaign across digital and print formats—ensuring consistency, clarity, and emotional resonance. It was a great example of how design can energize a social cause—transforming daily acts into something truly heroic.