Leading the Spark – UX & Motion Design for a Dating App That Dares to

Be Real. At Spark, a dating app aimed at bold, curious 18–35-year-olds, I served as Lead Designer for the motion team and conducted core UX work to  shape a digital experience that felt genuine, fun, and emotionally engaging. In a space flooded with superficial swipes, Spark aimed to stand out with a tone that was fresh, human, and a little cheeky.  My mission: make every touchpoint—from first tap to full campaign, feel alive. As UX designer, I crafted user flows and interface logic that emphasized ease, clarity, and emotional reward. Simultaneously, I oversaw the creation of vibrant motion design across app promo campaigns, injecting movement, rhythm, and personality into the brand's storytelling across social, app stores, and digital channels. This project was about building more than just an app—it was about designing a feeling: connection.