Design & Content, Social Media Series and Homepage Support for Brain Effect

At Brain Effect, a Berlin-based brand focused on performance nutrition and mental wellness, I joined the team as a freelance designer to support both content and product initiatives. My role involved producing a series of engaging social media visuals—tailored to different funnel stages and built to highlight the benefits of their supplements in a smart, lifestyle-driven tone. In parallel, I collaborated with the UI team on homepage improvements, helping shape layouts and graphic elements to better guide users and elevate the e-commerce experience. The mission blended creative storytelling with performance goals—ensuring that design not only looked good but also worked hard for the brand’s fast-moving marketing team.