At Brain Effect, a Berlin brand dedicated to performance nutrition and mental wellness,

I joined as a freelance designer to support both content production and product focused initiatives. My work included creating a series of engaging social media visuals, tailored

to different funnel stages and crafted to highlight supplement benefits through a smart, lifestyle oriented tone.

In parallel, I collaborated with the UI team on homepage improvements, shaping layouts and graphic elements to strengthen the user flow and elevate the overall e commerce experience. The mission combined creative storytelling with performance goals,

making sure every design element not only looked good but also worked hard for a fast moving marketing team.